The Q-insights team members are experts at managing automotive research projects.
No matter how big or small of an automotive research project, QI has done it all, including:
- Car clinics.
- Usability tests.
- Quantitative telephone interviews.
- Qualitative telephone interviews.
- Focus groups.
- Ethnographic in-home research.
- Online research.
At Q-Insights, we pride ourselves on delivering high quality, engaging respondents. All of our respondents go through a thorough screening. This ensures that they have the correct qualifying vehicle and that they can speak confidently regarding what they like and dislike.
What makes QI different is that we are able to recruit a wide spectrum of owners — from the very basic entry level vehicles all the way up to the most unique exotic and high performance sports and luxury vehicles. You may only see a handful of cars in the $200k+ range in a normal month ; however we can interview hundreds of car owners over a short period of time. Our skilled executive interviewers are respectful and courteous of each respondent’s time and opinions, allowing us to obtain open and honest feedback.
No matter how big or how small, (We have recruited up to 2500 respondents in a month) we have met our client’s needs. We work from customer lists, Polk sample, our national database. referrals and free find.